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Why is the ACTUALITY® Social Norms Campaign Effective?
We combine social norms theory with social marketing techniques. Messages are specifically targeted to promote accurate health norms to a specific group of people through media and promotional campaigns. Additionally, we benefit from the use of a number of high-quality resources, including:
- TEAM Fort Collins Research and Evaluation Specialist provides technical assistance in the areas of survey development, data collection, evaluation, and data interpretation for ACTUALITY® Social Norms Campaign.
- Poudre School District. With 25,000 students, PSD provides ACTUALITY® Social Norms Campaign with a unique alliance of leadership and access to K-12 students who comprise our basic research training ground for social norms marketing. PSD is a diverse public school system with schools ranging from one-room mountain schools to 2,000 student city high schools with a racially-diverse population.
- Raymundo Romero. An independent consultant provides professional youth marketing services to ACTUALITY® Social Norms Campaign.
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