ACTUALITY™, The Fort Collins Social Norms Project,is an innovative and evidence-based method of health promotion. It seeks to improve health and safety by exploding commonly held myths about unhealthy behavior and communicate positive behavior instead. Read on for more information.

“The results from the first year of our campaign, Life in the C.L., were amazing. The whole atmosphere in building changed. You could see pride in the face of the students, we moved off the watch list for No Child Left Behind, and everyone from the custodians to the teachers aids, was involved in the process. We increased the number of kids reporting that school attendance was important without ever using the word attendance.”

Keellia Thurber, Director
Carter Lake Prevention Coalition
Carter Lake Community Resource Center
Carter Lake, IA

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