The strength of ACTUALITY Social Norm Campaigns is the technical assistance and support that is available throughout the course of the process. Several of our clients have attended various workshops and read how-to’s on social norm campaigns only to find that an effective social norm campaign is difficult to implement without assistance.

The ACTUALITY Team provides comprehensive on-site training(s) and counsels the site on important next steps. Furthermore, our team of professionals has insight on potential challenges and on the solutions that will ensure success.

The ACTUALITY Team consists of trainers, an evaluator, a youth marketing expert, a project manager, and a finance coordinator. However, we recognize that the client is the expert in the target population and a campaign is a collaborative effort. ACTUALITY trainers help assemble and coach an on-site core team of adults and an on-site street team of youth. The three teams work together closely throughout the course of the campaign.