ACTUALITY is Team Fort Collins’ brand and process for running a social norm campaign. While Team Fort Collins did not invent the concept for a social norm campaign, we have tailored a process so that the social norm approach is accessible to schools, coalitions, and other community groups. It is designed to be a collaborative process between Team Fort Collins’ team of ACTUALITY professionals and a team(s) at the site where the campaign will run. The process consists of six phases, starting with building a foundation of support at the site where the campaign will run and ending with evaluating the effectiveness of the campaign efforts.

As the recipient of the National Highway Traffic Safety Administration Community Initiative Award, Team Fort Collins obtained national recognition for an ACTUALITY Social Norm Campaign at Rocky Mountain High School in 2005. In 2007, the Whitehouse Drug Control Strategy Report cited the ACTUALITY project in Upper Bucks County, Pennsylvania, as an innovative and effective community-based strategy. Since that time, Team Fort Collins has taken ACTUALITY Social Norm Campaigns to over 60 schools and communities nationwide.